South Africa is a melting pot of diverse cultures, each with its own unique traditions and customs reflected in its traditional attire. From the vibrant colors and intricate beadwork of the Ndebele to the bold prints and elegant silhouettes of the Xhosa, traditional dress designers play a vital role in preserving and reimagining these cultural treasures. In this article, we shine a spotlight on the top 10 traditional dress designers in South Africa, whose creativity, craftsmanship, and innovation continue to redefine the landscape of African fashion.

Celebrating Cultural Couture: Top Traditional Dress Designers in South Africa

Here is a list of the top Traditional Dress Designers in South Africa

1. Laduma Ngxokolo (MaXhosa) 

Renowned for his iconic knitwear designs inspired by Xhosa beadwork and patterns, Laduma Ngxokolo has gained international acclaim for his MaXhosa brand. His contemporary reinterpretation of traditional Xhosa attire has earned him recognition as one of South Africa's most influential designers, blending heritage with modernity in captivating ways.

2. Thula Sindi

Thula Sindi Dress

With a focus on elegant, feminine silhouettes and exquisite craftsmanship, Thula Sindi is celebrated for his fusion of traditional African prints with contemporary design aesthetics. His creations seamlessly blend sophistication and cultural authenticity, making him a favorite among fashion-forward South Africans.

3. David Tlale

David Tlale Designs

A stalwart of the South African fashion scene, David Tlale is known for his avant-garde designs and theatrical runway shows. His bold use of color, texture, and embellishment celebrates the rich diversity of South African culture, earning him accolades both locally and internationally.

4. Palesa Mokubung (Mantsho)

Palesa Mokubung: A Trailblazing Force in Fashion

Mantsho, meaning "black is beautiful" in Sesotho, is the brainchild of designer Palesa Mokubung. Her bold, contemporary designs draw inspiration from African heritage and celebrate the beauty of African women. With her striking silhouettes and vibrant prints, Mokubung has made a significant impact on the South African fashion industry.

5. Marianne Fassler

A pioneer of South African fashion, Marianne Fassler is known for her eclectic, bohemian aesthetic and fearless use of color and print. Her designs often incorporate traditional African textiles and motifs, resulting in pieces that are both avant-garde and deeply rooted in African heritage.

6. Rich Mnisi

Rich Mnisi Clothing Design

Rich Mnisi is a rising star in the South African fashion scene, renowned for his gender-fluid designs and bold, contemporary aesthetic. Drawing inspiration from his African heritage, Mnisi creates garments that challenge conventions and push boundaries, earning him a reputation as one of the country's most innovative designers.

7. Thebe Magugu

Winner of the prestigious LVMH Prize for Young Fashion Designers in 2019, Thebe Magugu has quickly emerged as a leading voice in South African fashion. His designs blend traditional craftsmanship with modern sophistication, exploring themes of identity, history, and culture in captivating ways.

8. Nkhensani Nkosi (Stoned Cherrie) 

Founded in 2000, Stoned Cherrie is a trailblazing South African fashion label known for its bold prints, vibrant colors, and playful designs. Designer Nkhensani Nkosi draws inspiration from her Zulu heritage, infusing her collections with a sense of joy and celebration that resonates with audiences worldwide. 

9. Antherline Couture

Blue Xhosa Traditional Wedding Dress

Antherline Couture is one of the top African Fashion Designers in South Africa. The opulence expresses in Matomes' designs spells royalty. Antherline Couture's latest designs showcase African elegance in all its glory.

Antherline Couture offers a wide range of dresses for various occasions, including casual wear, cocktail parties, traditional wedding dresses, and red carpet events. The brand's wedding and evening wear collections, in particular, feature stunning and sophisticated designs that are perfect for special occasions.

10. Gert-Johan Coetzee

Gert-Johan Coetzee Designs

Gert-Johan Coetzee is celebrated for his ability to create dresses that embody the perfect blend of classic elegance and contemporary flair. His designs are characterized by femininity, innovation, luxury and versatility. From the Academy Awards to the South African Film and Television Awards (SAFTAs), Gert-Johan Coetzee designs have graced red carpets at some of the world's most prestigious events. From the Academy Awards to the South African Film and Television Awards (SAFTAs), his dresses have become synonymous with red carpet glamour.

11. Indoni Fashion House

Indoni Fashion House has rapidly gained recognition for its striking and innovative designs, which beautifully merge traditional African aesthetics with modern fashion. The brand seeks to embrace and celebrate South Africa's diverse cultures and rich heritage, using fashion as a platform for self-expression and empowerment.

12. Tomi Rikhotso

Tomi Rikhotso's dedication and unique design sensibilities have earned him not only a devoted local following but also international recognition. With growing demand for his services, the young designer has started to receive requests from clients both within South Africa and abroad. Born and raised in a home where creativity and craftsmanship were valued, Rikhotso's journey into fashion was heavily influenced by his mother, a skilled dressmaker.

13. Mantsho

Palesa Mokubung: A Trailblazing Force in Fashion

With a distinguished career as a fashion designer and the founder and Creative Director of Mantsho, Palesa Mokubung brings her expertise to the forefront. With the support of her talented team, she is crafting styles and setting trends for the future.

Founded in 2004, Mantsho has successfully struck a harmonious equilibrium between practicality and aesthetics. This artful blend ensures that every woman who dons Mantsho creations feels not only comfortable but also exudes sophistication.

14. Divine Touch By Lemc

Divine Touch by Lemc, fashion is more than just clothing; it's a form of self-expression and empowerment. Their designs blend sophistication, elegance, and cultural heritage, reflecting the diverse tapestry of South African identity. From glamorous evening wear to chic daytime ensembles, each piece embodies our commitment to quality, style, and individuality.

15. Bayanda Khathini

Bayanda Khathini Designs

African fashion designer Bayanda Khathini specialises in high-end traditional beaded wedding dresses. An African Couture designer who brings beadwork to his designs in abstract and eclectic ways. Renowned for her unparalleled craftsmanship and visionary design aesthetic, Bayanda Khathini stands at the forefront of African Couture, redefining the essence of bridal elegance with his iconic traditional beaded wedding dresses.

16. Scalo Designer

Scalo's designs are characterized by their sophisticated and elegant style, featuring classic silhouettes and high-quality materials. The brand offers a range of clothing, including dresses, suits, jackets, and pants, as well as accessories such as handbags and belts.

Scalo's designs are often worn by South African celebrities and public figures, and the brand has been featured in numerous fashion shows and events throughout South Africa.

17. Khosi Nkosi

Shweshwe Dress 105

The brand's name, "Khosi Nkosi," translates to "royal queen" in the Zulu language, reflecting its commitment to celebrating the regal beauty and strength of African women. Founded in 2008 by South African designer Nobukhosi Nkosi, Khosi Nkosi began as a small-scale venture driven by a passion for celebrating African heritage through fashion.

18. A Tribe Called Zimbabwe

Zulu Traditional Attire 2022 Designs | Afrikaanse mode, Mode dames ...

Established in 2013 and officially launched in 2018, A Tribe Called Zimbabwe is a testament to the unwavering commitment to reclaiming the royal lineage and cultural identity of Zimbabwe. Inspired by the majestic empire of DZIMBADZEMABWE-GREAT ZIMBABWE, once visited by the Queen of Sheba, the brand seeks to restore honor, dignity, and pride to the people of Zimbabwe.

19. Inami Threads

Nominafanis dress by Imani Classics

Led by the visionary Vuyokazi Mabona-Nghona, Inami Threads is dedicated to curating bespoke experiences that capture the essence of your unique vision and preferences. Welcome to Inami Threads, where every thread tells a story of meticulous craftsmanship and personalized elegance. 

20. Otiz Seflo

African Print Traditional Wedding Dress By Otiz Seflo

Otiz Seflo Atelier designs are synonymous with timeless elegance and modern sophistication. Renowned for his mastery of Tradition bridal fashion, Seflo's wedding dresses are characterized by their impeccable craftsmanship, luxurious fabrics, and innovative design details. His gowns often feature intricate lacework, delicate embroidery, and striking silhouettes that effortlessly blend classic and contemporary elements

21. Thabo Maketha

Thabo Maketha Dress

At the heart of Thabo Makhetha's brand is a deep reverence for her Basotho heritage. Drawing inspiration from the iconic Basotho blankets, symbols of status and tradition with roots dating back over a century in Lesotho, Thabo has woven her cultural legacy into every stitch of her designs. Her collection of winter wear jackets and coats is a captivating fusion of contemporary fashion and authentic Basotho craftsmanship, paying homage to her roots in a modern and innovative way.


Conclusion: From Laduma Ngxokolo's modern take on Xhosa knitwear to Thula Sindi's elegant fusion of tradition and contemporary style, South Africa's top traditional dress designers are redefining the boundaries of African fashion. With their creativity, craftsmanship, and commitment to celebrating African heritage, these designers are not only shaping the future of South African fashion but also inspiring a new generation of designers and fashion enthusiasts around the world.