Haute Afrika

Founded in 2015–2016 by Gracia Bampile, Haute Afrika is an award-winning contemporary African print fashion brand based in Johannesburg, South Africa. The name “Haute”—meaning high standards, class, and elegance in French—reflects the brand’s mission to elevate African print fashion into everyday wear with sophistication and cultural pride
Haute Afrika

Driven by a deep personal connection to tailoring—Gracia honed her craft by watching her seamstress grandmother—Haute Afrika is rooted in quality craftsmanship and celebrates African heritage through modern design
StartUp Magazine South Africa

The brand has garnered both national and international recognition, earning nominations and awards like the SABC Trailblazer Award and being featured in publications such as Vogue UK, BBC, and Forbes Africa
StartUp Magazine South Africa

Its vibrant, bold prints and customizable designs have attracted celebrity clientele and made Haute Afrika a standout in the fashion world.

At its core, Haute Afrika is more than fashion—it’s a narrative of empowerment, confidence, and redefining how African print is worn: not just for special occasions, but as everyday expressions of style and culture