B Proud Design

B Proud Design is a Rotterdam-based fashion brand founded by Makeda Veldman and her daughter Rachida. The brand specializes in Afrocentric clothing and accessories, aiming to celebrate African heritage and culture through fashion. Their designs are handcrafted with love and attention to detail, ensuring each piece is unique.


About B Proud Design

Established over six years ago, B Proud Design was born out of a desire to reconnect with African roots and heritage. Makeda, originally from Suriname, and Rachida, born in the Netherlands, embarked on a journey to explore their African ancestry. Inspired by the rich traditions and vibrant cultures of the African continent, they began creating jewelry and clothing that tell the stories of their ancestors. Their collections incorporate natural materials such as cowrie shells, seeds, and gourds, reflecting a deep connection to Mother Earth.

Today, B Proud Design has expanded its reach, with their creations worn in over 15 countries, including notable appearances at events like the premiere of The Lion King. Their offerings include custom-made garments, ready-to-wear fashion, and accessories that embody a royal aesthetic and cultural storytelling.


Services & Offerings

  • Custom Clothing: Tailored garments that reflect personal style and cultural heritage.

  • Ready-to-Wear Collections: Pre-designed pieces available for purchase.

  • Accessories: Unique items crafted from natural materials, adding authenticity to any outfit.

  • Rentals: Option to rent select pieces for special occasions.


Contact Information


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B Proud Design stands as a testament to the power of fashion in preserving and celebrating cultural identity. Their commitment to quality, authenticity, and storytelling through design makes them a unique and influential brand in the fashion industry.