A Brand Called You: Redefining Identity and Swag Culture
A Brand Called You, nestled in the vibrant neighborhood of Arcadia, Pretoria, is more than just a clothing brand—it’s a celebration of identity and swag culture. Founded with a vision to promote individuality and invigorate social cohesion as a lifestyle, A Brand Called You encapsulates the essence of pride and confidence in one’s unique self. Co-owner Tshilidzi Nelwalani shares the journey of this dynamic enterprise.
Origins and Evolution
The seeds of A Brand Called You were planted in the shared love for fashion and excellence. Co-owners Tshilidzi Nelwalani and Mushavhi Peter Mbelengwa began their entrepreneurial journey by reselling clothes, hustling to collect stock from Johannesburg while leveraging the power of social media to connect with clients both locally and internationally. Three years on, A Brand Called You has flourished into a thriving enterprise, carving its niche in the fashion landscape with a distinctive blend of identity and style.
Location and Expansion
From humble beginnings operating from Tshilidzi’s flat near Sunnypark Mall to the bustling streets of Pretoria, A Brand Called You has expanded its footprint with three flagship stores strategically located in Arcadia, Thohoyandou, and the vibrant Maboneng Precinct. Each location is carefully chosen to cater to the diverse clientele, with the Arcadia store serving as the design studio and hub for the brand’s loyal patrons in the area.
Community Impact and Vision
At the heart of A Brand Called You lies a commitment to making a meaningful impact wherever they are situated. With clients enjoying the convenience of personalized service and bespoke garments, the brand fosters a sense of belonging and empowerment within the community. Looking ahead, A Brand Called You harbors ambitious expansion plans, aiming to establish its presence across all provinces of South Africa and beyond.
Online Presence and Popular Items
In addition to its physical presence, A Brand Called You operates online, connecting with customers through Facebook and Instagram. Their most popular items include jumpsuits, traditional wear, uniforms, formal attire, and tracksuits, reflecting the brand’s versatility and ability to cater to diverse tastes and preferences.
Conclusion
A Brand Called You isn’t just a clothing brand—it’s a movement, a lifestyle, and a celebration of individuality. With its bold vision, commitment to quality, and unwavering dedication to community engagement, A Brand Called You continues to redefine the boundaries of fashion, one garment at a time.
